After a harrowing car accident left this high-profile florist bed-ridden with a broken back and shattered spirit, Ashley Woodson Bailey channeled her love of flowers into a healing new venture filled with beauty, depth and exquisite curiosity.
A self-taught photographer, Ashley’s signature “florography” fine art prints launched in 2014. Her eponymous brand naturally expanded to include wallpaper, recently launched fabrics and a capsule collection of clothing as her desire to live among the flowers grew. Her inaugural collection “Dark” was inspired by the transition of the flower from a lovely blossom to a dying stem and the deep desire to preserve the metamorphosis as a frozen moment in time.
Each of Ashley’s patterns begins with inspiration from fresh flowers. She forages, visits her floral market and partners with floral farmers to hand-select an array of blooms before studying or arranging them in her signature, wildly organic style. She captures their beauty from multiple angles over the course of several days before selecting and editing her favorite shot for the final image. As inspiration strikes, she chooses select images to transform into patterns, prints and limited-edition products.
She creates her “forever flowers” in Marietta, Georgia where she resides with her husband, Brad, children Byrdie, Woodson and Lane, and her furry sidekicks, George and Rose. When she is not in Georgia, you can find her frequently daydreaming about her next trip to her beloved Texas and Australia.
As an artist, I am defined fully and completely by the flower. My works are biographical, deeply intimate and one-of-a-kind, and I am on a constant quest to capture these beloved creatures in order to share their beauty with the world. I hope to create a similar connection with my clients, enjoying these “forever flowers” in their own space and on their bodies for years to come. - Ashley Woodson Bailey